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Josh Loh is assistant editor at MarketingMag.com.auOur mission is simple: help marketers excel.
The deal was first announced in December of 2017.“We are thrilled that Shazam and its talented team will be joining Apple,” an Apple spokesperson told The Verge.

Apple today announced it has completed its acquisition of music recognition service Shazam, after reaching a preliminary agreement in December. Apple's largest acquisition was that of Beats Electronics in August 2014 for $3 billion. It's unclear what will happen to Shazam's existing In 2014, Siri began using Shazam's technology to answer questions about songs as part of an update to the iPhone's operating system. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.If you disable this cookie, we will not be able to save your preferences. In 2013, Apple acquired thirteen companies—more than it has in any other year to date. Shazam has eradicated its losses and increased its user base by over 78 million users in 2018 after acquisition by Apple. Apple had announced its plan to acquire the service in December last year.


The deal was first announced in December of 2017. “We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”Shazam debuted in 2008 with the launch of the Apple App Store for iOS and its second generation iPhone 3G. Recode previously reported Apple ( AAPL ) is paying about $400 million for Shazam… Shazam was one of the first apps available when we launched the App Store,” says vice president of Apple Music Oliver Schusser.“With a shared love of music and innovation, we are thrilled to bring our teams together to provide users even more great ways to discover, experience and enjoy music.”According to Apple, Shazam has been downloaded more than one billion times around the world, and Shazam users identify songs through the app more than 20 million times everyday.In 2015 Forbes reported that Shazam had achieved a worth of US$1 (AU$1.4) billion. Apple recently confirmed that it is acquiring Shazam for a reported $400 million. And in its 2016 fiscal year the audio identification app reportedly earned US$54 (AU$75) million in revenue.“The app will soon offer its experience ad-free for all users so everyone can enjoy the best of Shazam without interruption,” says Apple in a media release. The companies didn't disclose the price of the acquisition announced Monday. On April 23, the European Commission (“Commission”) opened an in-depth investigation of Apple’s acquisition of Shazam in order to, in the words of Commissioner Vestager, ensure that “music fans won’t face less choice as a result of this proposed merger”.On September 6, 2018, the Commission concluded its investigation, issuing an unconditional clearance. Your username or password was incorrect.

Recode previously Snap and Spotify had also approached Shazam about a possible deal, according to reports.Apple issued a statement describing Shazam as "natural fit" with its services, but declined to say whether Shazam's app will still be available after the deal closes. News, insight, case studies, reports, tools and the magazine are all designed to give Australia’s professional marketers the advantage in their business and career. Apple has cleared the final hurdles for its Shazam acquisition, reportedly costing the technology company US$400 (AU$554) million. Apple has successfully completed the acquisition of popular music discovery app Shazam.

Shazam will soon become ad-free following Apple’s finalised acquisition of the music identification app.

Apple has cleared the final hurdles for its Shazam acquisition, reportedly costing the technology company US$400 (AU$554) million.




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