By investing in their software, venues and event organizers can easily collect, process, and analyze data in a hassle-free manner. New technologies at their core, are introducing simple solutions to problems that venues and organizers may face while creating unimagined stress-free experiences for fans that ooze fun and excitement. The bulk of industry fraud arises in the secondary market, as profits are ripe for the taking, and scalpers and resellers are well aware of this. PR and public excitement is generated across a range of social media channels, and invitations take a … However, as mentioned above, mobile ticketing is opening the doors to a ticket scanning entry system for all attendees, and with that event organizers can gather data using big data technology, and use it to create a more targeted marketing strategy. As technology is developing, so is audience engagement. Event technology has changed the way we invite, outreach and promote events. Meaning, events will become cashless and paperless. As of right now, VR is introducing the possibility of obtaining a 360˚interactive experience from their chosen seat before even stepping into a stadium.In the future, VR is expected to evolve live events completely, by removing the need for physical attendance. How technology in the event industry can help you maximise the value of meetings and events? Post was not sent - check your email addresses! In fact, they understand the fundamental problem of supply and demand and know that consumers will purchase flipped tickets on the secondary market, no matter the price. In other words, they didn’t offer much to live event organizers. The internet has changed the way we purchase tickets, with a majority of ticket sales now done online; this has helped the event industry collect purchaser information more easily. Advertising done on these platforms, can be either paid or earned media campaigns, and social media has streamlined the process with built in pricing models based on impressions and powerful targeting tools. With so many resellers, scalpers, promoters, and so on, it’s very obvious that the current system is broken, and the lack of transparency throughout the point of sale isn’t helping matters. Drones have even been used as forms of entertainment themselves. They introduce transparency into the shady ticketing industry by informing consumers of exactly what they will be purchasing every step of the way. With new technological trends, and mind-boggling innovations paving the industry, it’s no wonder that there has been a huge evolution. Wouldn’t it be something if those attending can preview the event venue from the internet before they go? Having your device on you at all times makes it easier to save your tickets with less of a chance to forget them. Attendee data.

Using proximity-based technology, a tap-and-go ticket scanning entry system can be created, thereby significantly reducing cash management costs for venues, and queueing time for ticket purchasing. Now there are event-focused apps like As ticket sales have moved online, many consumers are also storing tickets digitally. Richard Green, CEO and founder of Evvnt, on how technology is changing the way in which the events industry operates. With so many devices and applications available, the event industry has taken advantage of technology to help promote functions and interact with attendees. At the center, remains the consumer, but now technology has become the driving force pushing customer expectations and creating the need for change. At the end of the day, artists and event organizers are interested in creating the best experiences for fans, and by harnessing the power of technology, they are able to do so.

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