Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020). In this way, you can engage and rally with your target customers that feel or think the same way. Signed and sealed by artist. When Instagram changed their feed algorithm, more people were shown to be sharing “new post” alerts in their Stories. TikTok’s growing popularity among teens has affected how the IGTV feed looks. “Instagram picture vs. interview two weeks apart” Image credits: shane-jabroni “Her own Instagram vs. This short-form video app has become the second-most popular social media platform for teens in the US (CNBC, 2020), and Instagram is paying attention. There is no single recipe to get to the Explore Page. One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. Over the past few years, fitness casual clothing has become a trend, so everyone looks like they’re on their way to the gym. However, if your products don’t really align with such topics, then you need to get creative. These are hyper-targeted to your core business. That look needs to be consistent across your profile. With its new checkout feature, shoppers can buy products directly on Instagram without ever leaving the app. Instagram has made a few influencers’ lives easier by allowing them to tag products on their posts, which can then be purchased from Instagram Checkout. Instagram is a never-ending stream of ever-changing fads, features and formats. Link different Instagram content like starting a trivia or quiz contest on Stories and following it up with answers on an article post shared on your feed. So what exactly does it mean to trend on Instagram? document.getElementById("comment").setAttribute( "id", "a83ef65dcc8c5e540903444bfe160b78" );document.getElementById("g870abf955").setAttribute( "id", "comment" ); FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. This depends on how fast people are posting using the hashtags. You can get creative and take advantage of these. These bags are in both on the runway and off the runway. This native integration makes it easy to tag and shop products directly from your organic Instagram posts. Instagram and Fashion: A Perfect Marriage. Released in August 2020, Reels lets users merge cut footage on a single video Story, overlay music on clips, and adjust the speed and timer of each video clip. . Weddings And Marriage Statuses For Whatsapp, 100+ Heart Breaking Fake People Quotes | Best Sad Quotes, 100+ Love Status Quotes for Whatsapp | Best Love Wishes, 4 Ways You Can Use Social Media for Effective Event Advertisement. To hold their attention, you want to keep up with the latest Instagram photo editing trends. Each feature has different benefits and they can complement each other. To add to that, Instagram developed a major feature that closely resembles its China-based rival: Instagram Reels (Instagram, 2020). You can also expect to see tie-dye nails as the emerging trend. This ups the impact of images and creates visual interest on image-saturated feeds. Learn more about the top Instagram fashion trends for 2019. How much has the influencer marketing landscape shifted? This is one of the Instagram photo trends 2020 brought us. When you know and understand your personal brand, it makes it easier to target companies to work with. Interestingly, those numbers released by Instagram are two years old. Padded headbands, hair clips, and barrettes are heavily featured on Instagram. Many brands want to get on the Explore Page as much as they wanted to get the coveted blue checkmark. A third of Instagram users have purchased clothing they saw on the social network. It spells S-P-A-M. All you have to do is make sure your account is a business account and then connect it to a Facebook catalog (or create a new one). Just like what you do on Stories, you can take your customers on a journey across these different platforms. As you may already know, hashtags help users find your content faster. Tools are getting democratized and individual accounts upgrade too fast. Now that you know what the top trends are, where do you go to get them? So, how can you use this data to inform your hashtag strategy? To start, the platform has innovated tools that enable users to create interactive and fresh content. One can imagine how much it has increased through the COVID-19 lockdowns worldwide. This might come as a surprise, but a survey in 2020 suggested that 77% of marketers want to work with micro-influencers (5,000 to 100,000 followers), beating out celebrities and influencers with a larger base of followers (BusinessofApps, 2020). You can find dozens of Instagram fashion trends to follow. This should give you a better idea of what consumers want and how other businesses are utilizing this platform. Read more here to see an example of them. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. Instagram is the perfect platform to showcase styles and trends to millions of people at a time. Influencer Marketing 101: 3 Tips for Increasing TikTok... 5 Important Social Media Safety Tips to Keep Your... What Are Instagram Shoutout Pages? With this knowledge, you can optimize the reach of your Instagram page and, by extension, the reach of your business. It can be used to take a stand. Instagram has been exploring new ways to link these two different formats. Businesses can either use powerful video editing tools to create content on IGTV or opt for more “unfiltered” content. This is similar to how they value the coveted blue verified checkmark. After all, most people use only one to three hashtags per post (Hootsuite, 2020). In 2019, Facebook gives Instagram users access to Spark AR Studio (Facebook, 2019), the software used to create custom AR effects. Thus, there are as many topics as much as there are interests around. If so, all you’ll have to do is use a mix of hashtags to get visible (as mentioned before) and get influencers from these topics as well. In this way, people won’t just associate your brand with products or services that satisfy certain needs. People want photos and videos that are colorful, but relatively natural-looking. Instagram provides you with a bunch of filters you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak. Thus, you better keep watch on your competition and stay ahead of them on Instagram. Instagram has been one of the go-to video marketing platforms for video marketers in recent years. Instagram is experimenting with ways to crossover different content types. By STORY BY HELIN JUNG. Interestingly, marketers are more interested in working with nano-influencers or those with less than 5,000 followers (25%) than celebrities (22%). Some trends are timeless like videos of girls boxing, and trying to be as naked in an Instagram as possible without getting reported. There are also free downloadable stickers (Later, 2020) produced by Later Media, with instructions on how to upload these stickers (Later, 2019) on your photos. It’s important to consider creating an Instagram Stories strategy (Buffer, 2020) for your business. Although filter effects may be tempting, try to limit your use of them to keep the color and contrast normal in most of your photos. Brands, influencers and regular Instagram users are producing more creative content for their collages (Later, 2019), using new apps to put images, videos, backgrounds, etc. With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. As a highly visual platform, we can expect more creative feeds as brands, influencers, and regular Instagram users explore Instagram overlay stickers, collages, and micro-color blocking. The Explore page’s algorithm tracks the users’ interests (what you like, watch, search for, etc.) Fashion brands jumped on board and saw that these influencers can show off their products, for a fee, of course. Moreover, you really want to lead in this area as a business. There are also cycles for big events such as sports and politics. Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products. Did somebody say inflatables? “So, we approach Instagram with the view of building a picture for the customer rather than an opportunity to drive quick sales. So, it looks like Instagram is on the road to becoming a formidable ecommerce site. So, you better get on these trends to spruce up your brand image. Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. Keep to a theme that is consistent with your brand image, personality, and campaigns. By the end of 2021, that number will soar to 1.07 billion and is projected to reach 1.18 billion in 2023. Shopping on IG is now better and global being available in 46 countries. When Instagram changed their feed algorithm, more people were shown to be sharing “new post” alerts in their Stories. Check out these top fashion trends that you can start to use in your wardrobe today. Thus, other users relate to them more. If you have the budget, you may want to consider creating your own. Copyright © 2021 FinancesOnline. What’s more is 90% of Instagram users are following businesses on the network (Instagram, 2021) and most of them interacting with brand accounts. Thus, by partnering with them, you can extend your advertising reach. With the explosion of global online shopping, the launch of Instagram Shoppable Posts (Instagram, 2021) catapulted Instagram into a full-fledged eCommerce site; its growth was accelerated further by the COVID-19 lockdowns worldwide. Social Media Examiner pointed out that you can include 30 hashtags per post (, As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (, One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects, Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. Additionally, there are moderately popular hashtags. You don’t want to look ancient for the sophisticated Instagrammers today. Here are some tips below: We can expect to see more crossover brand content between IGTV and Stories (Adweek, 2019). “Authentic” and “unfiltered” content on Instagram is gaining traction. Firstly, this gives you a lot of creativity. Layers have also been a trend over on the Feature Shoot Instagram. You can be sure that Instagram is experimenting on how to keep content fresh, accessible, and more customizable. More users are following authentic and real influencers that lead ordinary, relatable lives. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. After all, as previously mentioned, the platform increased its userbase by 186.3 million in 2020 (eMarketer, 2020) and the usage rates of both features are on the upswing. Using this will tell the algorithm to keep your content visible and active for hours. Of course, you can get more creative than this. There are different types of hashtags that you can use for visibility and reach. Although there are still “produced” photos on her account, she mixes them well with raw footage and “actual” workout photos. A mix of popular, moderately popular, niche-specific, and brand-specific hashtags is recommended for high visibility for your target audience. In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping. Next level hashtags . Of course, you can harness the power of the best video editing software to upload exciting videos on IGTV. Don’t Neglect Stories. Of course, it’s hard to replicate this fully for a business account. A stunning Shōwa Era Japanese Byobu Screen depicting a lovely scene with green birds and blossoming cherry tree (sakura). Standing out on Instagram is harder than ever. With 70% of shoppers leveraging Instagram to seek new products (Influencer MarketingHub, 2021), businesses should take advantage of this feature. You don’t need to wear a feather boa around your neck all day, but feathers are making a mark in subtle ways. According to, , the top trending products include fashion (. These Instagram trends for 2019 will allow you to create more personal connections with your following. Tie-dye is usually associated with the hippie counterculture movement of the 1960s. The world still can't decide which is better: natural beauty or bright makeup. This includes activists that want to draw support for their particular advocacies. This trend will persist as IG continues to be the top engagement platform. Businesses can now simply tag a product (like tagging a person on a post), while customers can access the tagged product’s information easily. Whether it’s a local outreach or a massive, long-term global project, using your IG account to promote what your business values and beliefs (beyond profits) are killer content for the coming year(s). So, it’s best to look at how you can integrate IG with your performance-based or affiliate programs. Later, you can release the article for all the answers. It is important to keep content relevant to the hashtags as well. This is in contrast with picture-perfect lifestyles led by celebrity influencers. This doesn’t mean that they won’t fluctuate in their respective rankings quarterly. So, be ready to play more into this in a way that you help people express themselves using commercial products. Paper on back. When it comes to top Instagram story trends, influencers and brands have gained more followers with raw and honest posts and featuring less “curated” feeds. 9 of the most important Instagram trends in 2020. However, this doesn’t mean that high-quality photography can be abandoned. It is looking that this trend is going to evolve into a full-blown performance-based marketing program, so it’s best to invest in. And Instagram is evolving to cater to business needs. Food photos are successful. Users appreciate businesses that have similar values to them. Using the fitness example above, you can target a wealth of companies like Nike, Under Armor, Adidas, Athleta, and Lululemon. And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. Be nice. catapulted Instagram into a full-fledged eCommerce site; its growth was accelerated further by the COVID-19 lockdowns worldwide. Furthermore, the platform dangled the juicy incentive of sharing 55% of ad revenues in posts with creators, which is parallel to what YouTube offers (SocialMediaToday, 2021). The photo transformations are impressive, and slightly addicting to tap back-and-forth on. Choose a flattering angle and appetizing colors. Standing out is not as easy today as back then. You can also get creative and use AR to promote causes that you support. Collages enable you to showcase more images and videos in one space, which can be enough to gain more likes and followers. There are many Instagram hashtag trends 2020 has started–and they’re likely to keep trending in 2021 and beyond. In its infancy stage, only a few influencers such as Kylie Jenner, Vogue, and Chiara Ferragni were allowed to do this but in 2020, the platform opened the floodgates to millions of users (Business Insider, 2020).
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