Discover . Influencer Discovery & Casting Campaign Management & Reporting Our Marketplace Studio Case Studies Research. It provides detailed information about influencers’ social footprint and the demographics of their followers. Professional — 2 accounts, 2k influencers ema… Their website includes a page where they list their perceived points of difference from the opposition. Influencers on their platform must have at least 5000 followers to connect. According to the brand’s page of their website, they seem to have a focus on Twitter but some of their imagery includes Instagram, so might be worth checking out still. You can search for influencers using a combination of over 50 filters. Track. Ivvi uses YouTube as its playground. Its influencer database contains over 3 million people,  and there is a treasure trove of information about each of these potential influencers. Its integration with software like Shopify, WooCommerce, Salesforce, and Magento means you can manage and ship products to your influencers, create sales tracking links to pay commissions, create exclusive discount codes, and more. Their large team includes five canine staff in the roles of  Chief Kibble Officer, Chief CorresPawndent, Barketing Manager, Chief Security Pawfficer, Pawgramming Intern, and Pawduct Manager. Get started now, free! Ivvi stands for Influencer & Viral Video Insights. Mavrck has its headquarters in Boston MA, and also operates a Denver CO office. It’s been a race by startups to see who can build the largest database of brands and influencers, have the best features for facilitating collaborations between the two parties, and optimizing the best business model for growth. Unlike a lot of other platforms, it looks like they focus quite heavily on Instagram which is nice. While, like most influencer marketing platforms, it predominantly lives “in the cloud” it also has offices in Orlando, Florida and Los Angeles, California. Trend quadruples down on the fact that the future of influencer marketing will heavily lean toward the quality of the content. You begin by listing your preferred characteristics. The Influencer Marketing Hub reviewer once described Mavrck as being “influencer marketing, where your influencers don’t know they’re your influencers.” To the influencers, working for Mavrck’s customers is like being in an advanced loyalty program. It is essential to see how your campaign has progressed. Millions of people across social networks have built audiences numbering in the thousands to the millions – and brands want access. Customers who meet the criteria Mavrck sets for any particular campaigns are invited to participate. Previewing the best matching influencers is totally free. You can find out more about their product, “Having access to the right influencer marketing platform can grow your instagram influencer campaigns effortlessly. It has expanded across America and added New York and Boston offices. More recently, Traackr has developed globally, and now includes offices in London and Paris. Their campaign managers help craft the right message and engage the influencers on your brand’s behalf. Without further ado, here are the right tools I’ve found that help you reach influencers with highly engaged and relevant Instagram followers. Influencer marketing. San Francisco-based Revfluence has made a point of keeping its product up-to-date, adapting itself to meet the demands of the market. Readypulse has raised over $7 million in funding to date in its effort to be the #1 influencer marketing platform. All of these advanced targeting features means I can run a search on Heepsy that shows me the top 100 vegan food bloggers in Melbourne with a max of 10,000 followers and their email address. All influencers registered on Ifluenz have to undergo a process where the engagement rate of their Instagram followers is verified to ensure high results. The most striking advantage of Instagram influencer marketing is that the platform’s users react more positively to branded content than those on almost any other social media site. You can start a campaign for as low as $15, on-demand (no subscription fee). You can then narrow your results down and segment according to reach, topics, location, and other categories. Exposely claims to be the first ‘self serve social advertising platform’. Ifluenz is the place where brands and influencers meet. Find 973 Top United States Influencers - Local US Influencer Marketing Platform Their algorithm crawls the web gathering data on influential social accounts. Startup — 1 User account, 500 influencers emailed, 1 social listening stream, Basic Training and Support 2. If you’re looking after a consumer big brand then I’d go with AspireIQ (formerly Revfluence). If you’re a small business owner or agency then I’d use Heepsy which has a great free plan. The Amazon Influencer Program is designed for social media influencers with large followings and a high frequency of posts with shoppable content. NeoReach describes itself as offering cloud-based software for Fortune 1000 brands and their agencies to automate influencer marketing. Once you have identified influencers of interest, Sideqik sends each an email with an invitation to apply to participate in your social campaigns for rewards. Traackr includes all of the usual relationship management, campaign management, analytics, and reporting modules. Indeed, the eCommerce part of that is important, as Grin’s primary target market is eCommerce businesses. Ifluenz has developed powerful algorithms to review, sort and classify influencers using various criteria including (number of followers, engagement rate, an area of interests, location, gender, age, etc.). People recognize their endorsements as authentic. You can even handle your payments inside the system and add high performing content to a Favorites list for future use. Traackr is one of the more venerable influencer marketing companies and has been part of the industry from its early days – 2008. has its headquarters in Boston MA, and also operates a Denver CO office. You can refine your influencer searches in great detail relating to conversation topics, social channels, social metrics per channel, and audience demographic and psychographic data. Did you meet your campaign goals? Pretty damn good! In mid-2014 they raised 1.5 million in seed funding, adding to a new total of 2.5 million raised to date. Their platform has 1240 influencers who reach over 136 million followers. No time to read it all? The Room is an influencer marketing platform that helps influencers, charities, and brands form and nurture relationships that are mutually beneficial. However for an influencer to participate in campaigns via the platform, they first need to set up an account. Sideqik is a data-driven influencer marketing platform that has its headquarters in Atlanta GA. Their software is a fully fleshed-out automated influencer marketing platform, aimed at growing and engaging audiences for brands in gaming, e-sports, sporting goods, lifestyle, and entertainment. People are spending more time-consuming Instagram stories and posts published by their favourite influencers and less time in front of the TV. NeoReach includes all the campaign management tools you need to succeed in your marketing efforts. Subscribe to our newsletter and get social media resources send to your inbox. Their product comes with a free trial which you can check out here. Trend is the one platform where brands instantly acquire licensing rights to the content so it can be repurposed to other channels such as paid ads. People recognize their endorsements as authentic. They recognize that this is a gradual process. Sideqik is a data-driven influencer marketing platform that has its headquarters in Atlanta GA. Their software is a fully fleshed-out automated influencer marketing platform, aimed at growing and engaging audiences for brands in gaming, e-sports, sporting goods, lifestyle, and entertainment. They started with Instagram at first, but recently expanded into Twitter as well. There are complex social listening capabilities, where you can monitor influencers of your choice, as well as your competitors. Influencity targets both agencies and brands with an all-in-one influencer marketing platform used by esteemed companies such as Samsung, Kellogg’s and OMG. Up-to-the-minute data is just the beginning. Our handcrafted approach results in exceptional work, with long-term value that can’t be replicated by an automated platform. This is a community of many famous social media users and celebrities who help brands and marketers promote and share their content and campaigns with the right audience on social networking sites. It has expanded across America and added New York and Boston offices. Home Platform. Our automated systems and experienced campaign team take care of all the tedious work of selecting influencers, emailing, campaign execution, payment handling and reporting while you stay in control of the things that matter to you: brand safety, creative direction and reaching your campaign goals. You can search for influencers in the usual way, using keywords, hashtags, topics, etc. Featuring: A database of over 19 Million+ Influencers Including insights on demographics and more. Revfluence. I think they might be defunct as a business. You Bring the Passion, We’ll Bring the Brands. Klear is also a useful tool for analyzing your competitors’ social performance. Influencers on their platform must have at least 5000 followers to connect. Unusually their website URL Influencerstrategies.com  isn’t the company’s name, but a description of what they do. They have a database of over 900 Million influencer profiles broken down into over 60K categories. Discover pros, cons and ratings.Read Now>> Grapevine is an influencer marketing platform that combines influencer discovery and analytics with campaign strategy and execution to help brands make the most from this profitable type of marketing.. Hypetap. It even helps you calculate a Media Value for your influencer posts. Personal note: Influencity is a relatively new influencer marketing platform but it’s been in the making since 2014. One unique method is to group influencers by relationship stage. The Shelf is an influencer agency that connects brands with inflencers. The company describes it as a self-service platform that offers access to over 150,000 influencers across major social media platforms. For example, if an influencer has a big surge in followers, Ifluenz’s algorithm will pick up on it and likely ban the influencer. Top influencer marketplaces and platforms in 2021 reviewed for your convenience. The platforms’ primary focus is analytics. Think of it as a contra economy where brands can trade campaigns, products, and even experiences for genuine advocacy. Klear was founded in New York in 2012, initially as Twtrland. Personal note: I really love their website and brand that they’ve built. When you are ready to set up a campaign, you use their Campaign Creation module, where you set up a description of your campaign and describe the type of people you wish to target. Unsurprisingly, the largest, best-known influencer marketing platforms are based in the USA. Click here to check out ShoutCart. They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox, and hundreds more. The app is fun and very easy to use, plus the team is very helpful and friendly - which makes a big difference." Personal note: I’m putting my money on Tribe to win in the Australian Instagram influencer marketing platform race. The only celebrity and influencer marketing platform you need. However one of their recent marketing emails stated that over 100 brands are currently using the platform to find and pay influencers for published collaborative content. Tagger Media, from Santa Monica, offers influencer discovery, campaign management, an influencer marketplace, and third-party analytics. Their cheapest plan starts at $24k/year though, so only the top brands can probably use the product. This is the platform that I’d use if I was a new Australian business wanting to reach new customers using Instagram using influencer marketing. You can drill down through keywords to narrow your potential influencers to the best for your niche. Therefore, brands should go through the list and choose an influencer that fulfils their needs. In a future post, we will look at some successful Instagram influencer marketing campaigns. Tribe requires businesses to create campaign briefs and influencers can then pitch a social media post for that brief which businesses can then accept or reject. Another cool feature from Shoutcart is that you can browse influencers that would sell you a link spot in their bio, very handy for affiliate offers and direct product promotions. This has created an opportunity for savvy entrepreneurs to build marketplaces and platforms that enable a brand to tap into influencers with very specific audiences and a high engagement rate. And personally, I think Twitter is dead, so I’d focus my influencer marketing efforts elsewhere. I expect to see Heepsy dominate the Instagram influencer marketing space in the coming years. It includes most typical influencer marketing platform features, including influencer management, campaign creation and management, payments, automation, and in-depth reporting. That said, with that many influencers, I’d be surprised if they are all high-quality ones. was founded in 2013. You can organize your management efforts in virtually every way imaginable. They even provide you with a visual calendar showing you every content item shared as part of one of your campaigns. It automatically pulls your influencer content and user-generated content (UGC) into one spot, so it’s only ever a click away. It is a big data search engine for influencers. stands for Influencer & Viral Video Insights. There has been a lot written and discussed around influencer marketing. Everyone has been vetted and validated before being added. Another great thing about this platform is that the pricing is based on the average market price for a given audience. Personal note: It doesn’t look like they’ve tweeted anything since January 2015 or blogged anything since 2014. They have built a strong technical offering for influencer marketing brand managers, especially on Instagram & Tik Tok. You can easily search for influencers that align with your brand using multiple methods. It begins by analyzing your social followers and evaluating each of them for their influence. You can select those influencers who interest you and invite them to participate in your campaigns. They specialize in working with large consumer brands that are doing Instagram influencer marketing at scale. This opt-in platform claims to have 100,000 influencers in their database. Mavrck makes its difference clear from their first interaction with a potential customer. They understand that influencers have value because they have cultivated a trusting relationship with their audience, not because that audience is big. Influencer Marketing & Blogger Outreach software that streamlines your influencer marketing and lead generation process with automated outreach and follow-ups. What is different about Shoutcart is that it is basically a self-serve platform similar to Adwords, and you can get started in just a few minutes and $50. You can use it to search influencers in any niche category, in any language, and any country or city across the globe. This includes detailed statistics about how each influencer performed in your campaign. Ivvi takes a different approach to influencer discovery compared to the other platforms. With so many voices in the influencer marketing space, it's more important than ever to stay up to date on best practices and to stay in touch with new and emerging trends. They also seem more focused on traditional influencer marketing in the form of blogging rather than the more trendy social media influencer marketing. Also, whilst their company’s name references Instagram, it seems they also put a big focus on Snapchat as a platform. The platform uses Ai to improve its influencer suggestions. Influencer Marketing Hub is the #1 Resource for Influencers, Agencies & Platforms. Of course, the difference is also evident on their About Page, where they have demonstrated their “maverick” nature. Speakr has a high-quality network of over 20,000 ‘Speakrs’ and in 2015 they powered nearly 40% of top 100 most impactful influencer campaigns. They are New York and Los Angeles-based and have a third office over the border in Toronto. Here are five influencer … As a SaaS platform, access to Upfluence is sold on a subscription basis. The #1 data-driven Influencer Marketing platform. They do not have a free version. 10. Humans are involved in selecting relevant influencers, and then AI is used to gather relevant data. They understand that influencers have value because they have cultivated a trusting relationship with their audience, not because that audience is big. Influencers get a page on Amazon with an exclusive vanity URL to showcase the products they recommend to their followers. Neoreach pitches itself as the end to end influencer marketing platform for Fortune 1000 brands and their agencies, probably competing quite heavily with Tapinfluence. These platforms have taken off on the back of ‘the rise of the individual brand’.
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