The call to action on Facebook starts far before that.So it’s about time for a more holistic approach to what a call to action The new Facebook call to action is made up of four elements:Those were his findings after carefully studying the engagement on his posts that have reached So if that’s the progression, then it’s time to write some Facebook “calls to action” that actually get clicked and shared.Let that sink in. We already know retail clothing stores use lighter colors to evoke a calm, soothing experience for shoppers to put them in a better frame of mind.So it makes sense that lighter colors have better reactions as a whole.

It’s why Amy Porterfield (aka the Facebook Queen) uses light colors in the majority of her posts:Many of her posts use plain, bright backgrounds to stand out. The headline is clear.Why I like is the peace of mind the description offers.

; If someone's information (ex: email, phone) is not already included on their Facebook or Instagram profile, they'll be prompted to add the fields manually before submitting the Instant Form. Since Pinterest is almost 100% visual, we can learn something from their users.So there’s something to be said about lighter images. Brand Awareness No Button Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the … Just a bright, simple background. The traditional call to action (or CTA) that we know is dying. But this is a good point for anyone creating an image for Facebook: let the picture convey your meaning.Go back to this Amy Porterfield example. Facebook closed out 2014 with the announcement of a With the new feature, admins can choose from a selection of call-to-action buttons which will be added next to the “Like” button at the top of your Facebook Page.Admins can edit the call-to-action button to link to a page on or outside of Facebook, where visitors can then take an additional action.If you’re already on Facebook, you’ve probably already seen the value of using Facebook to build an audience for your business.Your audience on Facebook can include current customers who Like your page to stay up-to-date with your latest news and announcements or new customers who are discovering your business for the first time.The new call-to-action button gives you the opportunity to connect with all of these different audiences in a brand new way.Here are a few examples of how to use the call-to-action button to your advantage:Experiment with different buttons and see how your audience responds.Facebook will show you how many people click on your call-to-action button under the weekly metrics on the right side of your Facebook Page.Keep in mind that most of the interactions existing fans have with you on Facebook will be in the News Feed, when they comment, like, or share one of your posts.This means that if you want people to visit your page to book an appointment, watch a video, or join your email list — you’ll need to think of the different ways to get people there.Many of those visits will happen organically — when people are searching on Facebook or see a friend check in or interact with your business.

You can go three routes to make sure your post image is the bomb-diggity.Wanna know how I know I got someone’s attention 100% of the time?That’s how we’re able to move throughout our day-to-day lives so easily. If the average person has that many images on their newsfeed, You better have a stand-out image. When you scroll through your feed, you already know what the post will be about simply because of the image.That frees her headline and description up to build upon the message in the image. They alone can make someone stop, read and click.This is a promising post. Or, if you’re looking for a more direct, attention-grabbing description...You might look at that and go, “Oh dang, what IS the difference between burnt and burned?” It’s intriguing enough to make you stop and at least read the post (which, in all honesty, could be written more enticingly).If you need a quick, easy way to create your Facebook image, try In each of these sections I want to show you what happens when you nail one pillar but forget the rest.

Plus “watermelon” is misspelled. If I read your headline and description, I should know exactly what your content will cover.

Because that’s just one part of the overall equation now. The headline promises to answer business building questions.I...I want to see what those steps ARE. You'll see a Preview section at the top that shows what your button would look like. When you share a link on Facebook, you have no idea how it can turn out.If your site’s code isn’t optimized for sharing, you could be pulling the wrong images, headlines and even descriptions (sometimes all at once).This tool created by the Facebook developer team helps you see how your link will show up in a Facebook post.Then Facebook will give you a preview and offer suggestions if something is wrong:For Sumo, we’re missing an author tag. So that means you can shift the focus from an SEO-rich meta description to a more enticing, Facebook-focused description.Though the big question is, what’s it mean to have a But the description lacks a dedicated meta description, so Facebook is pulling the beginning of the article until it runs out of room.So why doesn’t this work for a description?

Select a button from the dropdown menu and follow the on-screen instructions.

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