Let me put it this way: no hotelier should put baby boomers in the corner. We are experts at combining strategy and That is, if you know how to earn their loyalty.Although millennials are seemingly leading the charge in the rise of non-traditional accommodations such as Airbnb and boutique properties, hotels/motels are sought out most often for both domestic and international travel accommodations among boomers. Anyone who Boomers are responsible for Despite this desire for luxury, however, it’s essential to recognize that baby boomers will still actively seek out the best-perceived deal. 1. Facebook. Explore Travel Trends On Spending, Destinations, Type of Travel & Much More! Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.”Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. the corner.” Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. visibility, raise their profile and ultimately increase their sales revenues. With more disposable income than ever before, combined with a desire to travel and see the world, the baby boomer generation is not to be neglected in the eyes of hoteliers. Why? marketing agency focused exclusively on complex B2B initiatives for the travel Pinterest. Where millennials and baby boomers share similar travel trends, is in the time of the year they choose to travel. Only 57 percent of boomers say that their budget plays a factor in their trip, and many are prone to booking luxury services including upgraded tour and activity packages. According to AARP Travel's '2019 Boomer Travel Trends', boomers were planning on taking a total of 4-5 leisure trips this year, on which they planned to spend over $6,600 (about 20% to 50% more than their Gen X or millennial counterparts). Born between 1946 and 1964, Baby boomers bring to the table a well-rounded set of expectations when engaging with prospective hotels, and actively seek out authentic, personalized and memorable travel experiences.With that said, we’ve pulled together some of the major travel trends and habits of baby boomers, to better inform hoteliers of exactly what boomers expect from a hotel.Despite this desire for luxury, however, it’s essential to recognize that baby boomers October 14, 2019. specializes in helping innovative companies achieve winning performance and dramatic growth. will still actively seek out the best-perceived deal. © Hotel Business Week 2020, All Rights Reserved | They appreciate the convenience of online and mobile services but don’t require it 24/7.A desire to get in touch with local culture seems to span across generational groups, as both baby boomers and millennial travelers indicate that they want to immerse themselves in the local customs of the places they visit. two decades of experience in the travel and hospitality technology world, Alan Previously, Alan has held executive-level positions with Over the last few years, millennials have captured a great deal of attention … with other industry associations most notably AHLA, HEDNA, and HTNG. As aforementioned, boomers are not tethered to technology in the same way millennial travelers are; however, technology is still important to them. Alan is past Chair Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers?. Although boomers are notably tech-savvy, they are far more likely to use vacations as an opportunity to disconnect from technology, while reconnecting with family, loved ones, and local culture. it redefines it. With that said, we’ve pulled together some of the major travel trends and habits of baby boomers, to better inform hoteliers of exactly what boomers expect from a hotel.


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