Certain social issues such as climate change have dominated Instagram recently. You can boost user engagement using polls and even promote deals on your Stories. The platform now prominently features user-generated selfie filters comparable to Snapchat’s Lenses. Interestingly, those numbers released by Instagram are two years old. Moreover, these popular topics and Instagram story trends are very likely to carry over in the next few years. Instagram trends will either make or break any of your social marketing tactics. These bags are in both on the runway and off the runway. Need Facebook status ideas? It was launched for the Apple Mac, which was the start of the personal computer revolution. It is looking that this trend is going to evolve into a full-blown performance-based marketing program, so it’s best to invest in. Furthermore, the platform evolved to support its growing business accounts. Moreover, these influencers have roots in hard-to-reach niches. 6. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. Users appreciate businesses that have similar values to them. All you have to do is make sure your account is a business account and then connect it to a Facebook catalog (or create a new one). As for retail, 83% of people say that the platform is where they discover new products while 80% admit that it helps them decide which products and services to buy (Facebook, 2019). Instagram has grown from people taking pictures of their dinner to a highly polished platform for influencers to build a following and fashion brands to sell products. They are likely to stay for years to come. So if you're into small cars, big ones, trucks, or SUVs, be sure to check this post frequently. As a highly visual platform, we can expect more creative feeds as brands, influencers, and regular Instagram users explore Instagram overlay stickers, collages, and micro-color blocking. Of course, it’s hard to replicate this fully for a business account. Additionally, there are moderately popular hashtags. Speaking of fitness fashion trends, if you look at fitness on Instagram, you’ll see booty. That trend will continue as long as influencers can bring in sales for fashion brands. Thus, other users relate to them more. Use the same colors, the same filters, and the same type of setting. All these filters show how augmented reality is actually part of our lives. Instagram users need to feel a connection to businesses that they follow. As a matter of fact, here they are: With over 25 million business profiles on Instagram, it’s quite easy to get lost in the crowd. This might come as a surprise, but a survey in 2020 suggested that 77% of marketers want to work with micro-influencers (5,000 to 100,000 followers), beating out celebrities and influencers with a larger base of followers (BusinessofApps, 2020). You can find dozens of Instagram fashion trends to follow. Keep it clean. Also, users have become more discerning of the story behind the photo and have become better at reading between the feeds. So, it looks like Instagram is on the road to becoming a formidable ecommerce site. Also, it is a great way to make audiences aware of the causes you care about. Interestingly, those numbers released by Instagram are two years old. This signals that there are professionals behind the posts. The launch of IGTV—Instagram's feature for posting vertical, long-form videos—in June 2018, further drove this trend. You can get creative and take advantage of these. Why the popularity? Image credits: mb333mb. How much has the influencer marketing landscape shifted? You’ll have to look at the comments section for information. However, you can draw inspiration from this when you run a new social campaign on Instagram. Influencers can make Shoppable Posts with products that they use. Then, go to IG and sign up for Shopping. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. These Instagram trends for 2019 will allow you to create more personal connections with your following. This is similar to how they value the coveted blue verified checkmark. Each feature has different benefits and they can complement each other. Instagram is the perfect platform to showcase styles and trends to millions of people at a time. Here are a few tips to help you make that dream a reality. Also, consider hiring social media experts to help you exploit these trends. This is one of the Instagram photo trends 2020 brought us. There are many Instagram hashtag trends 2020 has started–and they’re likely to keep trending in 2021 and beyond. This will be clearer when we answer the questions: “What is Instagram’s algorithm 2021?” and “How to work with it?” Well, for hashtags of course. The Explore page can place your post in front of new followers who are specifically interested in your content, making it more likely to hit the follow button. You’ll see feathers around collars and at the end of sleeves for a unique accent. However, this doesn’t mean that high-quality photography can be abandoned. It’s important to consider creating an Instagram Stories strategy (Buffer, 2020) for your business. Instead of having to spell out your handle to potential followers you can now show or send them your Nametag to scan, which leads them straight … together. Brands can take advantage of this short-form video with their very own content. It is important to keep content relevant to the hashtags as well. To wit, here are some trends and forecasts you can exploit. Instagram and Fashion: A Perfect Marriage. We can expect to see more crossover brand content between IGTV and Stories (. However, 2021 is all about getting real. Thus, by partnering with them, you can extend your advertising reach. Actress and internet personality Shay Mitchell applies a minimalist approach to tweaking her photos, making them appear “naturally exquisite” (Shay Mitchell, 2021). Blogger Jaci Marie shares her “before and after” edits to show off how she achieves her signature warm-glow: Have some photo editing tips of your own? To add to that, Instagram developed a major feature that closely resembles its China-based rival: Instagram Reels (Instagram, 2020). New Instagram Trend — Girls Post Pictures With and Without Makeup and Ask Which Is Better--6-90k. When Instagram changed their feed algorithm, more people were shown to be sharing “new post” alerts in their Stories. Or better said, our Instagram lives. By Savannah Walsh. Instagram is the perfect platform to showcase styles and trends to millions of people at a time. You can also opt to use niche-specific hashtags. This feature was opened to a wider audience in 2020, so it’s best to hop on the trend it generated while the world is still on lockdown. You can add these accessories to your wardrobe. Copyright © 2021 FinancesOnline. There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. From there, users can further explore their specific interests such as travel, food, art, or beauty. Thus, the skillful use of hashtags is a requisite for you to exploit this trend. What Are Instagram Shoutout Pages? When it comes to top Instagram story trends, influencers and brands have gained more followers with raw and honest posts and featuring less “curated” feeds. Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. However, improving engagements and growing your audience will likely land you a spot there. “So, we approach Instagram with the view of building a picture for the customer rather than an opportunity to drive quick sales. It's been the year of the photo … This native integration makes it easy to tag and shop products directly from your organic Instagram posts. Creating content and reaching out to influencers on top topics can help you gain visibility and reach. Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.. You need a following (check out who has the most Instagram followers here).You could (debatably) do with some photography skills. Stories are now appearing in the Explore grid. Of course, you can get more creative than this. This move is potentially a game-changer on Instagram’s part. In this way, people won’t just associate your brand with products or services that satisfy certain needs. Here are some Instagram trends to pay attention to. A mix of popular, moderately popular, niche-specific, and brand-specific hashtags is recommended for high visibility for your target audience. Read more here to see an example of them. Do you harbor dreams of becoming an Instagram fashion sensation? Instagram has been one of the go-to video marketing platforms for video marketers in recent years. This strategy lets you engage your followers’ inputs, and you use them to create more Stories in the future. In its infancy stage, only a few influencers such as, were allowed to do this but in 2020, the platform opened the floodgates to millions of users (, So, what products are trending on Instagram? Although there are still “produced” photos on her account, she mixes them well with raw footage and “actual” workout photos. Compose inspirational images that show thought and have deeper meanings. So, you better get on these trends to spruce up your brand image. Thus, if your company is one of the 25 million+ business profiles, you should know that over 200 million Instagrammers have probably visited your business at least once a day (Hootsuite, 2021). And since it is a mobile-friendly format, a lot of Instagram users are now driving this trend. Yes, neutral shades are here. Signed and sealed by artist. Together, these two forces will show you what you should wear and what you should buy. We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. One can imagine how much it has increased through the COVID-19 lockdowns worldwide. The world still can't decide which is better: natural beauty or bright makeup. Then you either create your content and align it to a popular hashtag or reach out to an influencer for a native advertising or sponsorship deal. It’s largely based on George Orwell’s 1984. This depends on how fast people are posting using the hashtags. Check out these top fashion trends that you can start to use in your wardrobe today. The feed’s new navigation bar provides shortcuts to IGTV and Shop. TikTok-style content is getting popular nowadays. Thus, it is important to keep tabs on these cross-platform capabilities. Some trends are timeless like videos of girls boxing, and trying to be as naked in an Instagram as possible without getting reported. Standing out is not as easy today as back then. It gives your brand consistency over time. . This short-form video app has become the second-most popular social media platform for teens in the US (CNBC, 2020), and Instagram is paying attention. It can be used to take a stand. Lastly, there are branded hashtags that are specific to your brand or campaigns. After all, building a cohesive aesthetic is still one of the best ways to grow your brand’s Instagram followers (. Shopping on IG has become global as it is now available in 46 countries. Moreover, they can even take full advantage of user-generated content by having contests in the like for best videos of the month. For example, if you seek to become a fitness fashion influencer, taking photos at the park shows that you’re active and on the go. and relationships (who you interact with, whose posts you react to and comment on, etc.) For starters, it helps if your products fall in at least one of the more in-demand topics on the platform. For example, you can post exclusive interviews with experts, influencers, or just a scene of your current company event. Whether it’s a local outreach or a massive, long-term global project, using your IG account to promote what your business values and beliefs (beyond profits) are killer content for the coming year(s). Short Brother Status And Wishes For Whatsapp And Facebook, Beautiful Eyes Status And Quotes For Whatsapp, 300 Heart Touching Sad Whatsapp Status Quotes in English, 40+ Best Memories Status And Quotes For Whatsapp, Social Media Marketing Quotes: Top 20 Quotes About Social Media Marketing for 2019, Puff, Puff, Post: The 30 Best Weed Quotes for Cannabis Companies to Post on Social Media, 100+ Christmas Status | Best Christmas Wishes. Instagram is a never-ending stream of ever-changing fads, features and formats. Brands and influencers reckon with racial inequality . With the astonishing popularity of online shopping in the time of COVID-19, it would be a huge mistake for a business to ignore this trend. With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020). While you’re creating your Instagram profile picture, you should keep the following best practices in mind: Simple designs will work best. In fact, two in three users believe that the social network enables brand interaction. You don’t want to look ancient for the sophisticated Instagrammers today. Over the past few years, fitness casual clothing has become a trend, so everyone looks like they’re on their way to the gym. Of course, you can do both. Don’t Neglect Stories. In other words, anyone on Instagram can now create and share Stories filters using Spark AR Studio. You can be sure that Instagram is experimenting on how to keep content fresh, accessible, and more customizable. After each post or Story, top Instagram influencers receive questions about where they got their wares. Gouache and watercolor on gold-leaf-like paper under a thin clear layer of silk. 8 Big Instagram Trends To Try In 2020. It is complete with previews and price tags. High-quality photography and content cannot be abandoned. It is a proven platform for engaging with brand followers on a more personal level. One can imagine how much it has increased through the COVID-19 lockdowns worldwide. Also, make sure that you crossover your video content as well to other platforms. This is still a trend and you will find a lot of tight-fitting clothing that shows off the derriere. These are hyper-targeted to your core business. There are different types of hashtags that you can use for visibility and reach. For example, if you liked a particular brand or style, you can look it up and see what you find. For more ideas on how to make the most out of your social media eCommerce efforts, be sure to check out this online shopping fact sheet. Businesses can now simply tag a product (like tagging a person on a post), while customers can access the tagged product’s information easily. Follow the instructions, and you’re done. Instagram Stories also allows you to boost user engagement through polls (Sproutsocial, 2020). Standing out on Instagram is harder than ever. To wit, this needs to be authentic. You can start with a poll asking a question or a set of them like a quiz. However, do remember that IG is a show and tell platform. If so, all you’ll have to do is use a mix of hashtags to get visible (as mentioned before) and get influencers from these topics as well. This is in contrast with picture-perfect lifestyles led by celebrity influencers. When you know and understand your personal brand, it makes it easier to target companies to work with. So, be sure to be on IGTV in 2021. In this way, you can engage and rally with your target customers that feel or think the same way. Most likely, a mix of the two would work depending on your content or campaign. We recommend that you promote your actual corporate social responsibility programs on Instagram and maybe find people that can relate with them. Everyone Except Rihanna Embraced Instagram Photo Dumps In 2020. So, be ready to play more into this in a way that you help people express themselves using commercial products. Instagram Live, Stories, and IGTV, all support vertical video format and have made it a big Instagram trend. However, do remember that IG is a show and tell platform. We have the latest status update ideas as well as social media tips, tricks, and news. Whether you’re just starting to build your presence on Instagram or have gained a considerable account following over the years, it pays to understand how this platform is evolving. Also, it is very easy to set up your Instagram Shopping account. This is why it’s important to have some or at least some person in your company that is adept at making creative marketing associations. With this knowledge, you can optimize the reach of your Instagram page and, by extension, the reach of your business. Having an all-new and improved IGTV avenue will cement its place for the next few years as well. According to, , the top trending products include fashion (. If you are searching for an Status to show love …, If you are going to wish someone a Happy Wedding …, Getting Bored See What We Shared Today, We are Talking …, Fake people quotes can pulverize your entire life by doing …, Love Status Quotes for Whatsapp are the most sought quotes …, Do You Love Facebook? Instagram is not just for socializing anymore (The Guardian, 2020). Fashion brands jumped on board and saw that these influencers can show off their products, for a fee, of course. Here are a few tips to help your chances (Socialbuddy, 2019): One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects for Stories (Influencer MarketingHub, 2021). Addicted to social networks or decided to create a trendy profile: Instagram is the ideal platform. How Can They Help... 4 Ways You Can Use Social Media for Effective Event... 10 Tips for Choosing Your Social Media Pictures. It is still a signal of professionalism especially coming from a brand. These trends will help you decide what your own personal fashion brand is and can put you on the road to becoming a trendsetter and influencer yourself. This way, they can not only generate traffic and engagement but even sales when the mix is right. Everyone posts what looks like them but some photos make the difference; with these 10 photos, likes are guaranteed! We are not going to cover too much strategy here in this article, maybe in a future post. The easiest way to add overlay stickers to your photos is to use pre-made sticker packs such as @thecreativestickerpack. So, it’s best to look at how you can integrate IG with your performance-based or affiliate programs. You can instantly showcase your products on IG itself. For example, if you are selling supplements for athletes in Philadelphia you can use #phillymma to target mixed martial artists and gyms. Food photos are successful. Just like what you do on Stories, you can take your customers on a journey across these different platforms. Whether you’re just starting to build your presence on Instagram or have gained a considerable account following over the years, it pays to understand how this platform is evolving. Good command of hashtags is needed to become and stay relevant on Instagram. And Apple’s 1984 ad is a great example. Carrying up to 10 images per post, the platform can be used to feature presentation decks that carry multiple messages rather than a singular photo (Vice Asia, 2021). Creators are producing more “authentic” and “unfiltered” content. Instagram has been exploring new ways to link these two different formats. More than any of the other dying trends, this one is just annoying. That said, you’ll need to look professional amongst professional-looking accounts being run by individuals. Enjoy! In this way, you can increase reach, visibility, and even conversions. Be nice. Shopping on IG is now better and global being available in 46 countries. Brands on the Explore page stand to gain a larger audience and garner more likes and comments. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, conspicuous consumption. Choose a flattering angle and appetizing colors. Instagram is paying attention and is working its way on making this content type available on its platform more and more. Collages enable you to showcase more images and videos in one space, which can be enough to gain more likes and followers. Share on Facebook Share on Twitter Share on Pinterest. Then you can treat your Instagram account as a business. It is best to video length, quality, and other factors that can affect “viewability”. Moreover, Stories are now appearing in the Explore grid. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (SocialMediaToday, 2018). This doesn’t mean that they won’t fluctuate in their respective rankings quarterly. 9 of the most important Instagram trends in 2020. Now, with its new and shiny IGTV service, it is likely to stay on a top spot. There are different ways to partner up with influencers. In its infancy stage, only a few influencers such as Kylie Jenner, Vogue, and Chiara Ferragni were allowed to do this but in 2020, the platform opened the floodgates to millions of users (Business Insider, 2020). One-minute IGTV teasers have increasingly appeared in the feed to lead viewers directly to the main channel. Instagram Stories has over 500 million users daily (Sproutsocial, 2020), making it the most popular type of content on the platform. 10 TRENDY PHOTOS ON INSTAGRAM. Tie-dye is usually associated with the hippie counterculture movement of the 1960s. According to oberlo.com, the top trending products include fashion (Oberlo, 2021), weight loss, health, food, fitness, and tech. You don’t need to wear a feather boa around your neck all day, but feathers are making a mark in subtle ways. It’s when your post shows up among the top results of an Explore page or a specific hashtag page. I recently had to pick some quality ads for a film commissioned by the Museum of Brands looking into the changing trends of female representation in TV commercials. For this reason, among others, 89% of marketers consider Instagram as the most important platform for influencer marketing (SproutSocial, 2020). Thus, it is good to keep tabs on new rollouts and betas. Businesses can either use powerful video editing tools to create content on IGTV or opt for more “unfiltered” content. Firstly, this gives you a lot of creativity. There are hundreds of sites dedicated to selling luxury brands and products. Instagram Stories has over 500 million users. Instagram is experimenting with ways to crossover different content types. In addition, movements such as Black Lives Matter, #MeToo, and #TimesUp have garnered attention and support from the IG community. So, what products are trending on Instagram? The top products on IG have something to do with vanity or conspicuous consumption. You’ll also see stylish, and more manageable trends that anyone can incorporate into their wardrobe. and determine the kinds of posts that would most interest users on their Explore page. Have you ever gone to the farmer’s market with a basket bag? Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions. 1. Why so? Many brands want to get on the Explore Page as much as they wanted to get the coveted blue checkmark. Businesses can cleverly align their products and offerings with Instagram topics that trend. Paper on back. For us that's not what social is (or should be) about.” Social Media Examiner pointed out that you can include 30 hashtags per post (, As of March 2020, the most important topics on Instagram are yoga, news, cooking, recipes, and health (, One of the landmark Instagram trends 2021 brings is the continuing popularity of Augmented Reality or AR effects, Instagram is no longer just for stills – its video-sharing platform, IGTV, has been thriving. It was quite a rocky start for IGTV which led to slow user adoption, but Instagram has enhanced IGTV and is actively promoting its use throughout the platform. Other companies in fashion and accessories can now let people “try out” new looks (Later, 2019) using AR before they can purchase them. 55.8m Posts - See Instagram photos and videos from ‘trend’ hashtag Even beaded bags that look like they were made by preschoolers are seen as one of the top Instagram fashion trends. By STORY BY HELIN JUNG. Be sure that your content is also very timely and relevant especially with the popular and moderately popular hashtags. Furthermore, the platform evolved to support its growing business accounts. However, what’s important is that you now have an idea on how to exploit the use of hashtags with this mix-and-match method. This is the primary reason why getting on the Explore tab is now a goal for many businesses, brands, and influencers. Brand content now a crossover between Stories and IGTV. As far as user response is concerned, it turns out 70% of consumers prefer it if brands took a stand on social concerns and causes and 36% would purchase more from a company that does so (Sproutsocial, 2020). Instagram has made a few influencers’ lives easier by allowing them to tag products on their posts, which can then be purchased from Instagram Checkout. Furthermore, the platform dangled the juicy incentive of sharing 55% of ad revenues in posts with creators, which is parallel to what YouTube offers (SocialMediaToday, 2021). Image Source: Instagram. Learn more about the top Instagram fashion trends for 2019. And Instagram is evolving to cater to business needs. Creators are producing more “authentic” and “unfiltered” content. Fortunately, these Instagram fashion trends are accessible to anyone who has an internet connection. Which of the girls do you think looks better with makeup? To get yourself up to speed with the state of eCommerce today, read about eCommerce facts and forecasts here. Well, Instagrammers use the platform as a show-and-tell space. Simply put, Instagrammers are all for taking a stand on a current social issue that resonates with their own (, There are many Instagram hashtag trends 2020 has started–and they’re likely to keep trending in 2021 and beyond. One way to do this is to find a somewhat-related hashtag or influencer. Now that you know what the top trends are, where do you go to get them? Stories are now appearing in the Explore grid. There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. After all, building a cohesive aesthetic is still one of the best ways to grow your brand’s Instagram followers (Influencer MarketingHub, 2021). All B2B Directory Rights Reserved. Micro- and nano-influencers are more likely to respond to comments and mentions. Micro-influencers or nano-influencers are getting more attention (Business Insider, 2020) from brands that are working to capture the attention of highly specific target markets. Thus, be ready to play in terms of supporting online vanity or, in tamer terms, With over 200 million Instagrammers visiting one business profile daily, it’s no wonder that more and more businesses are taking on the challenge of boosting their presence in this growing eCommerce platform. As of February 2021, the most popular ones are #love (1.83 billion), #instagood (1.15 billion), #fashion (812.7 million), #photooftheday (797.3 million), and #beautiful (661 million) (Top-Hashtags, 2021). Keep to a theme that is consistent with your brand image, personality, and campaigns. This native integration makes it easy to tag and shop products directly from your organic Instagram posts. Its massive reach can help your business reach a wider territory. The current version of IGTV now resembles a combination of TikTok and Snapchat’s Discover feeds. They can now leverage that following to become an influencer. So, what do fashion brands and Instagram influencers say the top Instagram fashion trends are this year? Link different Instagram content like starting a trivia or quiz contest on Stories and following it up with answers on an article post shared on your feed. This includes activists that want to draw support for their particular advocacies. Padded headbands, hair clips, and barrettes are heavily featured on Instagram. Most Instagram posts of products will have some kind of link in them. 2019 Instagram trends #4: Instagram Shopping It’s gotten very easy to shop directly on Instagram thanks to the multiple ways brands and influencers can embrace this new way of selling. Lacquered black wood frame with original beautifully engraved corners and medallions. This article will help you find trends on Instagram, Instagram trends hashtags and top Instagram trends for 2021.. And with new photo editing apps popping up almost daily, it can be hard to keep up with trendy effects and filters.. To help your feed stay fresh and up-to-date, we’re sharing 8 Instagram photo editing trends … It is important to stay up to date with aesthetic trends like these. Thus, unconventionally truthful posts and feeds are coming across as legit, relatable, and believable. These are the top trends on Instagram to watch right now.
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